Archive for online presence
If you are trying to establish your brand or get yourself known on the internet you will want to create part of your online presence with Twitter in addition to blogging and participating on various social networking sites. Establishing a following on Twitter should be within your arsenal of self marketing techniques because there are so many people there that you can follow or interact with. Logically you should be where you can easily be found by lots of people.
In case you don’t know what Twitter is.. Twitter is a huge real time microblogging network where you can interact with other users. Any tweet (status message) that you write must be fit into 140 characters or less. You can even upload a photo with your tweet. This option comes in handy when you have a photo you want to share.
There is so much you can do on Twitter. You can find tweets on just about any topic from movies, books and food to religion, business and politics. All you have to do is follow those whose tweets are interesting to you.
You can keep up with the latest in news, sales, business, music, recipes, mom stuff and politics all in one place. There is literally something for everyone on Twitter.
You can choose to be an observer who just read the tweets of their favorite Twitter friends or you can be a contributor who tweets so others can read from their stream too.
It is not uncommon to see your favorite movie star or singer tweeting away, sharing what they had for lunch, who they are with, what they are listening to or even what part of the world they are in today. There are politicians, news companies and many others that are keeping people informed about current world events.
You can find many major businesses on Twitter as well. Why are they there? Because they know that so many people flock to Twitter daily because it is such an easy way to connect with people. They can share changes with the company, new products and promotions as well as get feedback and their tweets shared by their loyal customers.
People are on Twitter for many different reasons. Some are there to connect with their family and friends while other are on there to make new business contacts, gain new customers or to keep their customers informed of new products and sales.
What does this mean for you as a business person? This means you have a good chance of getting people to listen (read) to what you have to say and a chance to bring them off of Twitter to your own blog, website or emailing list.
Upon joining Twitter you will want to fill out your profile and be sure to add a photo, preferably a photo of you so others will be able to get the sense of who they are interacting with. People are more apt to connect with you when they can see who you are. A picture of a flower, a cake or whatever else doesn’t establish that personal connection.
You can help them get to know you by sharing a little information about yourself and your business. Your profile should briefly sum up what you are about and why you are there.
Within your own tweet stream you can share helpful articles, videos and websites as well as information about your business opportunity and products. You can also share some personal information. Only share what you are comfortable with others knowing.
If you see a tweet that you feel your followers can benefit from you can always retweet it so your followers get to see the tweet as well. It doesn’t hurt to share. In fact it shows your audience that you are looking out for their best interest and are willing to point out and show them things that may help them. It also shows the tweeter that you appreciated their tweet and found it worthy of sharing.
You can also share links on Twitter. Many share links that go directly to their blog posts, websites, business opportunities and products. This can help you to gain more readers and make more sales.
You can even offer a giveaway with a link to your email list and build your list from interested Twitter members which will give you further contact with those who sign up.
Some tweeters choose throw contests to help get more followers to their account or they may simply ask for more followers. Other give away free digital goodies like helpful audios, ebooks, links to informative videos and reports to entice fellow tweeters to follow them. You can Click Here to find me on Twitter.
The bottom line is that the more people you have following you, the more people you have that will potentially see what you have to say which could lead to some type of action.
If you provide quality content not only will you gain more followers who actually pay attention to you but some of your followers may choose to share your material with their own audiences by retweeting your tweets which can greatly expands the amount of eyes on whatever it is you say. This can magnify the results you get from using Twitter.
The key is participation. While you can’t be expected to live on Twitter, your account shouldn’t be dormant for long periods of time either. Set aside some time when you can tweet, according to what will fit in your schedule and use Twitter apps like Twaitter to schedule some of your tweets in advance for when you know you won’t be able to tweet.
If you use Twitter to the full it can really help you to establish your web presence.
To your success
Ever heard of the saying “Fail to plan, then plan to fail”? This logic can be applied to many different aspects of our lives including our home based or brick and mortar businesses.
It really doesn’t matter what type of business you are in. You could sell vitamins, makeup and skincare, candles, knitted socks, crocheted scarves or gold coins or run a small specialty shop and if you have no plan you will not earn.
Excitement only takes you so far. Careful planning and implementing takes you the rest of the way.
Think about the goals you wish to achieve. Write them down. Take a few moments to think about what you have to do to reach those goals.
Your main goal may look something like this if you are in an MLM network marketing company.
Example: Main Goal – To reach super star level in my network marketing company and make a gazillion dollars per month.
Sounds good but without a plan it will never happen. Joining a company and purchasing a kit is simply not enough.
How to reach your goal. Recruit X amount of members and have a total of Y amount of volume sales each month. This will vary depending on what company you are in.
How will you gain new recruits and customers because they are not going to magically come your way?
Even if you cross your arms, nod your head like a genie and wish really hard, it won’t happen if you are running around like a chicken with their head cut off, not knowing whether you are coming or going.
Where do you plan to work your business? Online and offline is where you will want to recruit new team members and gain customers.
Are you actively building your list? Do you have followers who are interested in what you have to say? Have you built trust with others?
What do you need to achieve all of this? You need to create and maintain an online presence.
Next, think about what you need to do to create that online presence. Blogging, social networking and social bookmarking might end up on your list.
Now it is time to implement. The plan doesn’t work you, you work the plan. Set aside a specified amount of time to work your plan. You don’t have to work 24-7 but you do need to work at it.
Try zeroing in on one thing at a time. Create a profile on a few social networking sites and groups but not too many. You need to be able to be active for people to know you are there.
Start one blog and start posting material relevant to the field you are in. You can write out several posts and set your blog to release them at a specified time or . Hire a ghost writer or purchase PLR material if you aren’t naturally inclined at writing to keep a constant flow of ideas and content on your blog.
Continue learning, while you don’t need to follow 56 different gurus it is good to learn from one or two who are in a position that you would like to be in. This is good because they have already been where you are at and know how to get where they are now. You don’t need to reinvent the wheel to be successful.
Set aside a time to read and meditate on the things you learn. The more you learn the more you will grow.
Remember that it’s your business and no one is going to make it successful for you. It doesn’t matter how famous or rich your upline is or how fabulous the products are. You must have the drive, gain the knowledge, be consistent and work your plan so your business can work for you.
Does this only apply to MLM?
If you are trying to create an income without having a 9 to 5 job and think none of the before mentioned things apply to you because you are not in an MLM business, you are wrong. If you work 100% for and by yourself, that is all the more reason for you to have a workable plan.
You are your own brand and without a plan, the how, what and where of your business, you will not succeed. You may make an occasional sale here and there, but you will not have the success you desire.
If you sell crocheted scarves, handmade dresses or knitted socks, for example you still need customers just like one in an MLM company does. You also need to sell a certain amount per month to achieve your desired monthly income.
You also need an online presence if you intend to sell via the internet and you need others to trust you before they invest their money in someone they have never heard of.
Time passing should always reflect your growth and movement. If you are standing still it is time to reevaluate and critique your plan. Just as a baby doesn’t stay still in one spot and grows, so should we.
If you are disappointed, frustrated and feel let down in your business, no matter what your business happens to be, take the time to evaluate what you are doing, determine what you can change and make it happen.